27 lessons from Howard Schultz the king of coffee

Quotes from Howard Schultz, the Chairman of Starbucks, who after taking over the company in 1982 set out to create a company that his father never got to work for... As as kid, Howard watched his dad work jobs that had low pay and damaged his integrity. Starbucks has been ranked as the #7 best company to work for by Fortune Magazine in March of 2008, up from #16 in 2007. Starbucks not only makes great coffee, but they are also treat their employees very well too, they treat them as partners instead of employees... you can learn alot about this company does business.

Howard Schultz Quotes...





  1. I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision. ~Howard Schultz


  2. Starbucks represents something beyond a cup of coffee. ~Howard Schultz


  3. Risk more than others think safe. ~Howard Schultz


  4. Expect more than others think possible. ~Howard Schultz


  5. Dream more than others think practical. ~Howard Schultz


  6. Care more than others think wise. ~Howard Schultz


  7. You have to have a great tolerance for pain! You have to work so hard and have so much enthusiasm for one thing that most other things in your life have to be sacrificed. ~Howard Schultz


  8. Don't be threatened by people smarter than you. Compromise anything but your core values. Seek to renew yourself even when you are hitting home runs. And everything matters. ~Howard Schultz


  9. I wanted to try and build the company that my father never got a chance to work for. ~Howard Schultz


  10. There is a direct link between how I grew up and how we tried to build Starbucks. ~Howard Schultz


  11. We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company. It's a great example for other young people about execution and doing things the right way. You don't have to have a cure for cancer, this is just a basic business. ~Howard Schultz


  12. He was beaten down, he wasn't respected. He had no health insurance, and he had no workers' compensation when he got hurt on the job…I wanted to build the kind of company that my father never got a chance to work for, in which people were respected. ~Howard Schultz {on talking about his father's working conditions}


  13. The ability to recognize limitations in yourself is what determines whether you have a great idea that can become a great business. You can't keep your finger on the pulse of all the issues you'll face; no one person can do everything. Entrepreneurs are bold thinkers, but they're usually not detail-oriented. You need the self-esteem to hire people who are smarter than you and give them the autonomy to manage their own areas. Surround yourself with great people and get out of the way; don't try to micromanage things as you did early on. ~Howard Schultz


  14. Customers today are more open than ever to new ideas. It's an incredible time to start a new business or introduce a new product because people are eager to try new things. ~Howard Schultz


  15. I was turned down by 217 of the 242 investors I initially talked to. You have to have a tremendous belief in what you're doing and just persevere. The three venture capital firms we ended up with in 1989 are still on the board today and have been an invaluable resource. You have to build a board where there are shared values and trust so you aren't always at odds. I encourage board members to be honest with me, and I give them assignments that enhance their contributions. ~Howard Schultz


  16. I've gotten much better about this, and I'm very disciplined about the things I won't do, like travel on weekends. I try to be home for dinner with my family most nights. I've learned a balanced personal life makes for a more productive business life. Feeling great about your family life adds value to the company. ~Howard Schultz


  17. Great companies recognize who they are and who they are not. But they must have the courage to examine transformational opportunities. ~Howard Schultz


  18. Fear of failure drove me at first, but as I tackled each challenge, my anxiety was replaced by a growing sense of optimism. Once you overcome seemingly insurmountable obstacles, other hurdles become less daunting. Most people can achieve beyond their dreams if they insist upon it. I'd encourage everyone to dream big, lay your foundations well, absorb information like a sponge, and not be afraid to defy conventional wisdom. Just because it hasn't been done before doesn't mean you shouldn't try. ~Howard Schultz


  19. I can't give you any secret recipe for success, any foolproof plan for making it in the world of business. But my own experience suggests that it is possible to start from nothing and achieve even beyond your dreams. ~Howard Schultz


  20. I've heard that some coaches face a curious dilemma. The world-class athletes on their teams--the players with the best skills and experience--sometimes falter when it comes to crunch time. Occasionally, though, there's a player on the team, a blue-collar guy whose skills and training are not quite world-class. Yet at crunch time, he's the one the coach sends out to the field. He's so driven and so hungry to win that he can outperform the top athletes when it really matters. ~Howard Schultz


  21. I wanted to be in charge of my own destiny. It may be a weakness in me: I'm always wondering what I'll do next. Enough is never enough. ~Howard Schultz


  22. Once you overcome seemingly insurmountable obstacles, other hurdles become less daunting. ~Howard Schultz


  23. I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see and pursuing that vision.~Howard Schultz


  24. Most people can achieve beyond their dreams if they insist upon it. I'd encourage everyone to dream big, lay your foundations well, absorb information like a sponge, and not be afraid to defy conventional wisdom. Just because it hasn't been done before doesn't mean you shouldn't try.~Howard Schultz


  25. I would say strongly, the success of Starbucks demonstrates the fact we have built an emotional connection with our customers… Our product is not sitting on a supermarket shelf like a can of Coca-Cola. Our people have done a wonderful job of knowing your drink, your name, your kids' names and what you do for a living.~Howard Schultz


  26. You can't expect your employees to exceed the expectations of your customers if you don't exceed the employees' expectations of management. That's the contract.~Howard Schultz


  27. Once you've figured out what you want to do, find someone who has done it before. With the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your weaknesses and ask for advice, you'll be surprised at how much others will help. ~Howard Schultz


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2 comments:

swag said...

"Oops. How did I let this company 'lose it's soul' under my watch?" - Howard Schultz, Feb 14, 2007

Gioperation said...

lol...I hear ya!

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