Second Effort Concept

Second Effort Concept

Vince Lombardi, former football coach of the Green Bay Packers football team, described the Razor's Edge concept in football very well when he said, "most games are won or lost in the last two minutes of the first and second half." But what Lombardi is best remembered for - with respect to football's Razor's Edge - is the "Second Effort" concept, which he introduced for the edification of his players. In a nutshell, the "Second Effort" concept simply meant, that when a player was initially stopped by the opposing team, he would always surge forward a second time, with the added thrust of a "Second Effort."

Now, just consider the tremendous difference you could create in your own life if you were to adopt a similar mental attitude. For example, if you are a person who is working in sales and currently selling only three units a week, what would the consequences be for you if you were to decide to make one additional sale per week, through a conscientious application of the second effort concept. Well, on a weekly basis, it might not appear to be a major breakthrough. However, viewed over the time frame of an entire career, it would actually amount to well over two thousand extra sales. Moreover, from a monetary standpoint, it would mean you would actually receive an extra ten years' income, over the span of a forty-year career. Yes, that one sale would be the razor's edge difference, which could catapult you into "the big leagues" in your chosen career.
~Bob Proctor

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